I couldn’t wait for 6th
grade. I was in 4th grade with the stern Mrs. Copper. My brother,
lucky guy, had Miss Johnson for 6th grade. She let her students write short stories.
I was ready. I had proof: pages of loopy handwritten loopy stories.
Finally, I
reached Miss Johnson’s class. No more stories. Decades before Virginia’s
Standards of Learning, Miss Johnson dropped story writing. Had they – the
administration – gotten to her? I’ll never know.
I am still disappointed.
Lexington, Va., had great
teachers. I found still more in Fullerton, Calif. Yet, in 8th grade
I never learned how to diagram a sentence.
Mr. Hindman would put the chalk down mid-diagram and open a book of
short stories. He’d read a suspenseful one out loud and stop just at the
climax. Our assignment: finish the
story. I doubt my endings to “The Most Dangerous Game” and “The Lady or the
Tiger” approached the originals, but I was having fun with writing and with
school.
Troy High School offered a
trifecta of teachers to instruct and inspire. Mr. Johnson, with his required
daily essay, developed my writing muscle. An essay a day, he reasoned, would keep the Subject A at bay. It was the feared exam the University of
California required all freshmen to take to demonstrate their command of the
English language.
I passed.
Miss Long taught discipline
in writing and the absolute importance of reviewing, rewriting, and revising
some more. She instilled the notion that five drafts are a minimum.
Aren’t they?
Mr. Beaver – one of the best
– instilled joy in the process and product. He taught history but what I
remember is his assignment to write an essay about anything. Mine included
observations of women shopping in LA’s garment district. I don’t recall the
grade, but I treasure his comment:
“Funny.”
Yet, even with great teachers
and my Brenda Starr-turn on the high school newspaper, I put aside writing as a
career goal when I got to college. Ms.
Magazine was years away, the job-wanted ads were divided by gender, and, to
quote John Irving, I thought I had to be “of use.”
So, I got two degrees – a
B.S. in child development and an M.L.S. – and after three uninspiring library
job interviews I disabused myself of being of use. If I had to earn a living,
and I did; dammit, I wanted to do something I enjoyed, which was working with
words.
I entered the full-time work
force as an editorial assistant at a place where they figured my undergrad degree
would help me understand the jargon. It did. I edited academic articles, learned
proofreader’s marks, got my first blue pencil, and realized I loved it all.
My growing skills, experience,
and camera, led to a job at Allegheny Airlines, which offered an added benefit:
flying free! Doctor Seuss was right:
“Oh, the places you’ll go.” To keep my flying privileges, I wrote newsletters, magazine
articles, news releases, and annual report copy.
One day I asked the CEO about
the future for a writer at the company.
“I’m giving a speech next
week,” he said.
I had just got a booklet
called How to Handle Speechwriting
Assignments. I took it, along with reference books and a stack of yellow
legal pads, and hid in the sales department conference room where I struggled to come up with a speech.
I'm sure it took far more than Miss Long's five drafts to write remarks for the Albany, N.Y. Chamber of Commerce. But I did it -- in longhand on lined yellow paper. Personal computers, much less word processors, were years away.
White Out was a speechwriter’s
best friend.
And, that booklet was my lifesaver.
(A special shout out to its author, Douglas Starr, now a renowned science
writer and published author.)
Among other communications
assignments, I would write for Allegheny Airlines (later USAir) CEO -- Ed
Colodny -- for the next 13 years. I would learn his biases and preferences, his
likes and dislikes, his turns of phrase. I spent hours listening to him on my
car tape player.
As a ghostwriter, I would develop
a thick skin. There’s no choice for someone who writes for others. You are climbing
into their egos, which brings rewards and risks. Your carefully developed draft
might be unceremoniously flung to the floor with the declaration, “This is
boring.”
That really happened. The
speech was delivered word-for-word two days later.
I’ve written for a baker’s
dozens of clients, male and female, young and old, well educated and school-of-hard-knocks
products. Each would teach me more about the craft. From FAA Administrator Jane
Garvey I learned the paramount importance of understanding the audience and
targeting the message. She was masterful at owning the room.
My next client, Marion
Blakey, another FAA administrator, had worked in the White House for the Great
Communicator himself, President Ronald Reagan. I learned mechanics about type
size and spacing, but more importantly, I learned about storytelling to convey
a message. I spent more time looking for stories than writing; it’s well worth
the effort.
My last client before I retired
taught me about perfection, that is, aiming for it. Thirty-eight, or so, drafts
could be exasperating (I exaggerate to make a point) but it was necessary. The
product got better. The client began to own it.
I learned about
collaboration. I had long been the speechwriter flying solo. With Deborah
Hersman, head of the National Transportation Safety Board, it was often a team
effort, not always easy on a writer’s ego. We have them, too. Big time. (Full disclosure: Skin doesn’t
thicken, it just scabs over.)
From Hersman, with her great speaking skill and passion for safety, I learned perhaps the biggest lesson: The spoken word can change behavior and even save
lives.
Speeches can be “of use.”
I’m fortunate to have had so
many great teachers. But, can I be one? I start teaching speechwriting in
January. I’ll have my notes, my syllabus and assignments, my worn speechwriting
booklet, and more.
Better yet, I’ll have all
these great teachers with me as I strive to be “of use” to my students.